The theme "fake news" took centre stage in 2018 in Brazil, where it figured prominently. The elections and reports on manipulation, misuse of data, and different ways of distorting information helped to bring the issue even more out into the open. In the midst of so much controversy regarding fake news, the website E-farsas literally "e-farces" a site that has been operating in the country since 2002 and whose purpose is to debunk rumours circulating on the social networks is launching The Foolitzer Prizes (an allusion to the famous The Pulitzer Prizes, which honours the best news stories in the world).
Agency: Leo Burnett Tailor Made, Brazil
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