Studio Yes decided to take a different approach when looking to find new talent. Using Theresa May's Brexit woes as itâs backdrop, the film featuring the UK Prime Minister venting her rage has currently racked up over 25 million organic views in just four days. As a production company who are known for their ability to be agile, and create shareable films, they thought they should put their money where their mouth is, and create a 'viral' video to advertise their current vacancies. Having set themselves the brief to create 'the world's most viewed' jobs post, they took just 48 hours to come up with the creative, shoot it and release it. Four days later, the film has been viewed over 25 million times⦠without a single penny of ad spend.
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