Serviceplan Campaign International and BMW present the third model of the new luxury series THE 7, which follows the BMW 8 Series Coupé and the BMW 8 Series Cabriolet presented in autumn 2018. All models are under the umbrella of 'Bayerische Motoren Werke' and feature a redesigned logo for the new self-image in BMW's luxury segment. Serviceplan Campaign International conceived and implemented a TV spot in the course of the global market launch of THE 7, which begins in January.
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