The suburb of Kings Cross is famous for two things - it's the home of one of Sydney's biggest LGBTQI communities, and it's the location of the iconic Coca-Cola billboard. This February, with a simple word change, the iconic Coca-Cola billboard is playfully celebrating the colourful history of Kings Cross. By welcoming people to Queens Cross rather than Kings Cross, this billboard shines a positive light on a community that wants to remind the rest of us of the true spirit of one of Sydney's greatest neighbourhoods. Agency: Ogilvy
VIEW OUTDOOR
