To coincide with NBA All-Star Weekend, Foot Locker is debuting an integrated campaign that celebrates the sneaker community and Foot Lockerâs hot lineup of product drops. Sneakerheads are singularly obsessed enthusiasts whose field of vision is always sneakers first. To them, the rest of the world fades into the background. So Foot Locker is debuting new advertising that reimagines the dunk contest from the perspective of a true sneakerhead. It was created by BBDO New York, Foot Lockerâs creative agency partner.
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