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Seen and noted

Rakuten: Life to the Power of R: Runner

 TV   USA    February 21, 2019 23:51 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fde29f.png&width=200"Life to the Power of R" is the first-ever North American campaign from Rakuten as it introduces its brand and its e-commerce loyalty program to U.S. and Canadian consumers. Two TV spots directed by Vania & Muggia -- the acclaimed duo known for their videos for Coldplay, Bob Dylan and DJ Snake -- immerse the viewer in a stylish world in which two young women explore and manifest their desires in life with nothing in the way. With the campaign, Rakuten is introducing itself as a premium lifestyle brand to savvy consumers who want to be rewarded for their shopping in a way that facilitates their passions in life. Agency: Duncan Channon

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