Latin American cities are being impacted by the highest traffic congestion. On International Car Free Day, Chevrolet and Commonwealth//McCann Santiago aimed to raise awareness around the responsible use of cars with 'The day Chevrolet supported another vehicle'. Chevrolet, as the main sponsor of two of the most important soccer teams of Chile and Ecuador Universidad de Chile and Liga Deportiva Universitaria de Quito switched its sponsorship logos on the teams' shirts to that of a bicycle, eoncouraging spectators to consider it as a means of transportation.
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