MullenLowe has launched a new campaign called Boy for the British Heart Foundation (BHF). Mickey Pickles (aged 10) was cast as the lead character and delivers a memorable monologue of wonder about the heart and circulatory system. He highlights very naturally the range of conditions researched by the BHF via a walk through his home and family life with sensitive portrayals of heart and circulatory diseases such as stroke and vascular dementia. Mickey joins the dots between hearts, blood flow, and the health issues faced by his loved ones. With the help of the tagline 'Our research starts with the heart, but it doesnât stop there', the campaign aims to communicate the scope of the BHF's research â that it extends beyond heart diseases to include other heart and circulatory diseases such as stroke and vascular dementia.
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