Audi has launched a major new campaign to support their entry level cars. Created by BBH London the work establishes Audi small cars as serious bits of kit packed with just as much technology and attitude as the bigger models. In a cluttered category of nippy, fun small cars, Audi means business. The film, shot by award-winning director Johnny Hardstaff, opens in a deserted changing room before panning out to an empty swimming pool. The pool, designed and built in Ukraine especially for the shoot, features two models an Audi A1 and an Audi A7 performing a perfectly synchronised driving routine.
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