To celebrate its new limited-edition Throwback Party doughnut range, Krispy Kreme has turned its Instagram page into a virtual arcade with the launch of a social campaign via The Monkeys, part of Accenture Interactive, that gives millennials a return taste of their childhood. Inspired by classic arcade games, The Monkeys created four Throwback Party mobile games to celebrate each new Krispy Kreme flavour, including Finger Bun Fighter, Krispy Kart, Fairy Bread Fantasy and Brownie Batter Bash. Set to run across Instagram and Facebook, the virtual arcade mobile games also include a leaderboard that will track players' high-scores - the top bragging rights for any arcade gamer. Top players will go into the draw to win a year's supply of Krispy Kreme doughnuts.
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