The news channels, the social media platforms, even the social gatherings these days are abuzz with discussions, debates and deliberations as India, the largest democracy in the World goes into General Elections. This year, a whopping 130 million youngsters have been added to the country's total voting population. Most of these Gen Z have been brought up in the era of social media and smartphones. They are believed to be more politically aware who actively fight the "hashtag war" for an India they believe they deserve. To encourage these young voters to go out and make their choice in the ongoing general elections, Hardcastle Restaurants Pvt. Ltd., the master franchisee of McDonald's in West and South, did a thought-provoking social activation. The activation has been conceptualized and executed by the DDB Mudra Group.
VIEW OUTDOOR