For Earth Day, Corona and Parley for the Oceans have released a stop-motion animation to illustrate the dangers of marine plastic pollution to wildlife and more importantly, advocate for avoiding single-use plastics, recycling existing plastic or participating in local clean-ups to protect our paradises and help save the lives of animal species. The memorable stop-motion animation, created by Academy Award nominated animator Adam Pessane, better-known as PES, is entitled 'The Fish' and poignantly uses washed-up marine plastic waste to assemble a robot-like fish that is eventually eaten by an opportunistic seagull.
Agency: Wieden + Kennedy, Amsterdam
VIEW THE FISH SPOTVIEW THE MAKING OF THE FISH SPOT