Red Bull Vietnam's lead marketing solutions partner VMLY&R has revealed a project that has been making a difference in Saigon's (Ho Chi Minh City's) suburbs. 'Giving Life to the Night' is a unique innovation, where 2,475 recycled Red Bull cans were turned into a new and renewable source of energy that converts thermal heat from the sun into electricity, creating a billboard that lights up during sundown - giving birth to community spaces that people can enjoy at night.
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