Twinings, one of the world's leading tea brands, is launching a new strategic and creative platform across the U.S. to promote its herbal and wellness tea lines. This marks the first-ever advertising platform for Twinings Wellness Blends, which debuted on U.S. shelves in late 2018, and the first all-digital marketing campaign for Twinings North America. The platform was created by independent advertising agency Terri & Sandy, named Twinings' North American agency of record last September.
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