There is a law in Colombia that warns of the potential dangers of alcohol consumption. Every advertisement that features an alcoholic drink must have the disclaimer: "Excessive alcohol consumption is harmful to your health." On International Women's Day, Cerveza Aguila, the most valued beer brand in Colombia, decided to deliver a forceful statement against gender violence. The disclaimer included in all of its ads aired both on radio and TV during March were read out by real victims of gender violence who also told their stories.
Agency: Mullenlowe SSP3
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