It has been said that, "It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change." And now, with an all-new and greatly expanded Kia Soul lineup in showrooms, Kia Motors America has launched an entirely different marketing campaign that builds upon the brand's "Give It Everything" mantra and heralds the arrival of the most adaptable version ever of the brand's iconic urban runabout. Set to an energetic custom soundtrack, the spot entitled "The New Species of Soul" is the centerpiece of a multi-faceted campaign created by David&Goliath, LA, starring three unique versions of the Soul model.
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