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Zalando: Dress For Yourself, Nobody Else

 TV   UK    May 15, 2019 21:40 latest campaign for Zalando takes on the judgement of the summer season by encouraging people to 'dress for yourself, nobody else'. The campaign is born out of the insight that whilst summer is the season where we should feel most free, external pressures and unrealistic standards can inhibit this freedom. So far from feeling our boldest, brightest self, we start to question everything: what we wear, how we wear it, how we look and even our own sense of self. The integrated campaign created by Mother for Zalando, inspires people to ignore the many external pressures and standards - instead choosing to dress only for themselves.


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