PRINTFRANCEMay 17, 2019 22:47 (Edited: February 17, 2023 04:19)
For fifty years, Monkey forged its reputation, finding a place in the hearts of millions of people worldwide. It even became one of the most emblematic two-wheelers and a symbol of popular culture (John Lennon's recently fetched over 30,000 pound sterling in an auction!). So when Honda officially announced it would be launching a new Monkey to celebrate fifty years of the icon, it was vital to get back to basics: why it was first created, what it was designed for and such fundamentals. Agency: DDB, Paris
For fifty years, Monkey forged its reputation, finding a place in the hearts of millions of people worldwide. It even became one of the most emblematic two-wheelers and a symbol of popular culture (John Lennon's recently fetched over 30,000 pound sterling in an auction!). So when Honda officially announced it would be launching a new Monkey to celebrate fifty years of the icon, it was vital to get back to basics: why it was first created, what it was designed for and such fundamentals. Agency: DDB, Paris
