To celebrate the 40th anniversary of Hong Kong Ballet, Design Army conceived and designed a boundary-pushing brand campaign that reflects the passion and vision of the company's artistic director, Septime Webre. Through video and still photography, we merged ballet and pop culture into an eye-popping production told through Ravel's Bolero orchestral piece. From classic, to Hip Hop, to heritage, we told three stories through music and sound design that wildly reimagines ballet.
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