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Seen and noted

Guest Judge: Colin Hart, founder + CD, The Public House, Dublin

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    May 20, 2019 16:25 (Edited: May 21, 2019 02:25)
Winner - CANAL+: Mission Really Impossible. It's simple, clear and gets funnier as the ad gets older. I feel that old people in ads are very much under-utilised as ripe territory to poke fun. It's become a sensitive topic when in reality we should be going further!

Runner up - Dos Equis: Hit Single. So it's another cover of another classic track in another stylised genre. But it's still awesome and as I've been asked to judge. Thankfully I love Bonnie Tyler tracks and Kylie Minogue look-a-likes, so that's what I'm awarding.

Winner - Big Trees Project. This is a really lovely looking ad. Crafted to subtle perfection in my opinion. The suggestiveness is everything but there is serious power to the simplicity. Lovely idea and well executed.

Runner up - Duracell Kids v Bunnty. This is smart and very appealing to anyone who understands what this really means ie. 'Has kids'. It's not beautiful and not meant to be, but it's insightful and real and made super cute through execution. Nice job but it's not about our planet being ruined by deforestation so not a winner today unfortunately.

Winner - Foundation Emergence: Brutal Postings. They say demonstration is the best form of advertising and this brings it right in to our own world and causes all sorts of feelings. I want to know more about how we fix it or who is responsible to get rid of the comments but it gets you thinking about the issue, so great job.

Runner up - Ikea Subway Showroom. Again, simple, effective and demonstrative. I can see where the underground authorities said that they couldn't have the permission to make 'everything' Ikea, but the creative works and gets the idea across even under those restrictions, or are Ikea selling underground train fire extinguishers? Who knows.

Winner - Beck's: Heroes of the Night. I don't know about you but my life is not that exciting. An app that turns my mundane What's App existence into something superhero-esque deserves a medal never mind a 'Best of'.

Runner up - Peruvian Cancer Foundation: Lifestreams. Anything that is 'Influencer' for good, is good with me. This is actually pretty smart. There is no doubt that their hefty following can be used to help highlight something that is actually worthy, that's what makes it quite special and the tech has made that happen visually in a way that highlights the real story. Shot 2018-01-22 at 21.09.21.png
This week's guest judge is Colin Hart, founder and creative director at The Public House, Dublin.

Colin has a range of experience in various agencies around the world such as; DDB Japan, DDB Canada, M&C Saatchi Australia, and TBWA. Colin has won advertising awards including One Show, Cannes, Communication Arts, Canadian Bessies, Tokyo Art Directors Club, Australian Art Directors Awards and International Sharks.

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