The film takes us back thousands of years, to the dawn of civilization: the prehistoric era. Here, in the first line ever formed by mankind, the first line-cutter is born. A Sapiens more cunning, more creative than all the other Sapiens, ready to try thousands of clever tactics to nudge ahead of his fellow Sapiens. Even if it means taking them out. Thankfully, today, we're evolved. We can still cut in line, but with Monoprix's new fast pass application, no one's life is at risk. The film, directed by multi-award winning advertising and feature films director, Antoine Bardou-Jacquet, launches on TV May 18th and will be online and on Twitter with the hashtag #GrillezLaFile (#JumpTheQueue). Agency: Rosapark
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