Chevrolet, Buick and GMC Certified Pre-Owned, with agency MRM/McCann Detroit and director Lena Beug, recently launched a four-film integrated campaign. Called 'Certified Story Time,' the online videos are clever vignettes told by a dynamic storyteller, with an entertaining storytelling method. The videos explain exactly what makes Chevrolet, Buick and GMC Certified Pre-Owned cars better than used (and why they make for better stories).
VIEW THE SUPER FRESH SPOT VIEW THE COMMUTERS SPOT VIEW THE HIDDEN CAMERA SPOT VIEW THE CHANGE OF HEART SPOT