Minecraft is one of the most recognizable names in the gaming universe, as well as one of the best-selling games of all time, having gathered fans across the globe. Now, on the 10-year anniversary of Minecraft, Microsoft has announced the launch of Minecraft Earth-a brand new, fully immersive game using the power of augmented reality to bring Minecraft to life. To exemplify this innovative new approach to mobile gaming, and celebrate the creativity the platform demands, 215 McCann partnered with Mojang Studios, Microsoft and Xbox Game Studio to create 'New Here', a trailer centered around the "new girl in town" exploring her new surroundings through the lens of Minecraft Earth.
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