In 2018, 30 women in Serbia were killed by their partners. The official system proves to be too slow, repeatedly failing to provide efficient support and protection for women experiencing domestic violence. At the same time, a research conducted by the non-government Autonomous Women's Center had shown that only 2% of women suffering domestic abuse were aware there was a SOS helpline they could call to get free legal and psychological support and the empowerment they need in order to leave the situation of violence. We have made it our challenge to come up with an idea that would not only spread the information about the SOS helpline among the general female population, but also keep the number always within the reach of women: in their bathrooms, offices, purses, wherever and whenever they or someone they know might need it.
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