In 2018, Lacoste started a three-year partnership with the International Union for Conservation of Nature (IUCN) and joined forces to help raise awareness about the extinction of threatened species and support conservation action on the ground. This collaboration led to the creation of 10 limited-edition polo shirts, with the iconic crocodile leaving its usual spot to 10 threatened species. For each one of them, the number of polo shirts produced matched the number of animals known to remain in the wild. Agency: BETC, Paris
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