People love what Rockshore Lager stands for: easy, refreshing times in the great outdoors, with you and your mates being your down-to-earth selves. To dramatise how the new Rockshore Apple cider gets the sweetness just right, BBDO, Dublin, played with that down-to-earth-ness. What if one of the gang got a bit too sweet? All ends well, and that easy-going Rockshore balance is restored.
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