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Seen and noted

Guest Judge: Justin Ruben, ECD, The&Partnership, New York

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    June 11, 2019 12:15 (Edited: June 11, 2019 22:15)
Some nice work here, my favourite from the bunch was the Westpac ad. I hate to use the word "storytelling" but this ad has it in spades and I resent it for making me use that word. Aside from that, it's beautifully crafted with an unexpected twist at the end. Well done, all involved.

Runner-up: The Royal Opera House spot. I felt like they got their message across without trying too hard to be an "ad". A good example of doing branded content the right way.

Not sure anything felt that new and a lot of the work relies on familiar techniques, but I chose Deltran-RN Animals on the highway piece. It was simple and got its message across in a very clear way. No runner-up

My pick was definitely Protex- Protex to go, This idea was great. It definitely solves a problem in a simple and fun way, the use of stickers feels like an easy way to get children to engage with it. Too often these type of ideas create too many barriers for people but this one felt spot on.

Runner-up for me would be the Empathy Objects, not sure it was executed as well as it could've been, but we all know how annoying it is when you have a rocky table or chair at a restaurant, this work taps into this insight really well.

For Interactive, VOO- Raging Banners is a winner on many levels, away from the over use of the F-word, I feel it's a great example of smart targeted techy creative. They have also been able to create banners that are actually interesting, so extra points for that.

As in the case sometimes in life, there is no second place. PR IMG_4174 02 (1).jpg
This week's guest judge is Justin Ruben, executive creative director at The&Partnership, New York.

Ruben is currently ECD at the The&Partnership New York, prior to this Ruben served as group creative director at Droga5 New York, where he led creative for the agency's Chase, Philadelphia Cream Cheese, Kraft, Diet Coke and Ancestry accounts. There he created numerous culturally influential pieces of work such as The Ripple Donut for Chase, convincing apple to change their bagel emoji for Philadelphia cream cheese and Potato Pay for Ore-ida.

Prior to Droga5, Ruben was creative director at Australia's BMF Advertising where he created the multiple award-winning Tap King campaign featuring Lionel Ritchie. He has also held creative roles at Publicis Australia, Saatchi & Saatchi and BBH New York.

Ruben's work has won awards at all the major awards shows including Cannes, Effie Global, One Show, Clio Awards and D&AD.

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