The UK's first ever statue of a female footballer, commissioned by Mars, was unveiled at the National Football Museum last week, ahead of the England Lionesses bid for glory at this summer's tournament. Mars, a long-standing sponsor of The FA and official supporter of the England's Women's Team, commissioned the statue as part of their ongoing commitment to championing and inspiring the current England Lionesses and future female sports stars. The life-size bronze statue, imagined in honour of womenâs football trailblazer Lily Parr, was brought to life by award-winning Sussex-based sculptor, Hannah Stewart. The core statue concept was developed by advertising agency AMV BBDO and includes a full 360 campaign which includes targeted digital and social media activity and media partnerships.
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