Whether walking down the street or scrolling through social media, pop up shops - with their long lines and extravagant merchandise - are now both inescapable and all exactly the same. As the beer that tastes best in the great outdoors though, this cut and paste formula does not work for Busch. So today, Busch announced the launch of its very own 'Pop Up Schop' not in a trendy warehouse, but in the only place it found suitable â hidden deep in a national forest and miles away from civilisation. Taking place for one-day-only on July 20, the location of Busch Pop Up Schop will be revealed via the Busch Twitter account in the week leading up to opening. Those who decipher the clues will be handsomely rewarded with prizes from Busch, including the ultimate gift for any Busch fan - beer for life! Agency: Lucky Generals.
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