In many countries, July 13th is considered the International Day of Rock 'N' Roll, in honor of the Live Aid mega event that happened on that day in 1985. In Brazil, this day is special as brands of all genres seize the opportunity to launch new campaigns. Budweiser, the beer that has always stimulated the production of independent music, could not be left out. Thus, alongside creative agency Africa, Budweiser launched a stunt based on a famous statement by Gene Simmons.
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