Volkswagen of America has announced the continuation of its 'Drive Bigger' campaign with a new film, 'A New Mission,' which focuses on the cultural similarities and significance of man landing on the moon in 1969 and humankind's environmental consciousness 50 years later in 2019. Additionally, the campaign includes a print advertisement celebrating the moon landing featuring the iconic Volkswagen Bus of the 1960s alongside the ID. BUZZ Concept, which represents Volkswagen's future electric fleet and the goal of becoming carbon neutral globally by 2050.
Agency: Johannes Leonardo, New York
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