Ford has unveiled a new film entitled 'Human Power' from BBDO Argentina. Produced by PRIMO and directed by Nico Perez Veiga, the advert celebrates human strength in all its expressions. The cinematic tale highlights the incredible strength and fervor of humans, shifting the focus from the vehicles themselves to its passengers and drivers. From scaling the highest mountain peak to learning to paint with your feet, conquering an innate aversion to broccoli, or serving as a photojournalist in a war zone, humans are capable of extraordinary things.
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