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Seen and noted

Guest Judge: Nancy Crimi-Lamanna, co-CCO, FCB Toronto

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    August 05, 2019 16:36 (Edited: August 06, 2019 02:36)
BEST TV
Winner: Max Restaurants - Every kind of family. The storyline and the use of animation thoroughly charmed me which made it all the more surprising and twisted when the ending was anything but sweet. I love the dark, unexpected humour in this. It completely lulled me into cartoon land before hitting me with an anvil.

Runner Up: SAAQ - Leaves. A nice way to visualize the way cannabis can exert its control over you. There's something sinister about the way it creeps up on its unsuspecting victim like a character in a sci-fi film. Only in this case the driver is too high to even put up a struggle.

BEST PRINT
Winner: Haier - Let your vegetables live longer. I happen to be one of the few people that loves fennel, so I had to pick this piece. I also chose it for its strong visual concept which quickly conveys the product benefit, while reminding me of the short life expectancy of the veggies in my sub-standard fridge right now.

Runner Up: Migdal insurance company. A nice graphic way to remind viewers how life and circumstances can change in a moment. That's what insurance is for.

BEST OUTDOOR
Winner: Netflix - Piazza de Papal. There's nothing like a giant inflatable holding up its middle finger to capitalism to capture attention. I really enjoyed how subversive this was and how it perfectly tied into the Robin Hood themed series; taking the character out of a screen to create mischief in the real world.

Runner up: Local Bar against national shame. This is a great story of good over greed and a great example of how a small local brand can have a big impact by taking on one of the world's largest hospitality platforms and demonstrating what true hospitality is.

BEST INTERACTIVE
Winner: Infiniti Quick Reactions. It's tough to be innovative on a platform like Instagram so I liked how they used stories to place people behind the wheel - making a high performance track accessible to the masses, rather than the few. It's a great way to give people the ability to test drive the vehicle without looking up from their phone or get a ticket.



https://www.bestadsontv.com/news/upload/Nancy photo.jpg
This week's guest judge is Nancy Crimi-Lamanna, co-chief creative officer at FCB Toronto.

Nancy accidentally became one of Canada's first interns when she offered her copywriting services free of charge over 25 years ago.

Eventually she went on to become a salaried employee and an awarded creative working at agencies ranging from small independents to large multi-nationals. While there, she led many of Canada's largest brands and created some of Canada's most recognized campaigns.

Her work has been awarded nationally and globally at virtually every show including the Cannes Lions, D&AD, London International Awards, CLIO's, Effies, One Show and was recently ranked among the top 10 Creative Directors in Canada.

Nancy also has the distinction of bringing home Canada's first Integrated Lion for her Ministry of Health Social Smoking campaign and creating the most awarded Canadian Campaign in 2017 at Cannes. "Down Syndrome Answers" was also recognized by the UN on World Down syndrome day and chosen as Adage's best campaign for good. It's innovative work like this that has helped make FCB Toronto Digital Agency of the Year 3 years in a row and the most-awarded Canadian agency at Cannes, 2 years in a row. Last year, she was chosen by Adweek as one of 33 Brand Stars that are shaping Toronto into the creative hub it is today.

Beyond creating iconic campaigns, Nancy is an industry thought leader: She's an inaugural member of the Times Up Advertising movement addressing gender inequality and has committed FCB Canada to #FreeTheBid, an effort to enlist more female directors.

Occasionally, Nancy still works for free judging both local and international shows, being on the advisory board of the Advertising and Design Club of Canada and looking for the next generation of interns as co-chief creative officer at FCB Toronto.


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