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Seen and noted

Guest Judge: Eran Nir, CCO, GITAM BBDO, Israel

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    August 19, 2019 09:52 (Edited: August 19, 2019 19:52)
Winner: NRMA. I admit that I almost lost it. A saccharine movie with a child and the little koala bear, and then... a surprise! and then a brand promise! Not just an advertisement, but a brand that uses agendas, and nothing is more appreciated during these days, at a time when budgets and profits are shrinking and marketers are going missionary just trying to sell sell sell... and instead of this, motivates you to act with a long-term customer appreciation. I was excited.

Runner up: Sky Sports. A creative team that still knows how to close a commercial in 30 seconds - well done. Short and fun, a situation we have seen before but with a strong link to the message and to the product. Fun.

Winner: Marmite. Just about the agility and relevance of the almighty fight between Vegemite and Marmite between Australia and the UK - one bullet, between the eyes, at the right time and in the right place! Shapo.

Runner up: Hyundai. Many generations of copywriters come and go, and it seems that something is lost ... but not in this print ad that pays homage to print and writing in particular. We did not forget to write. We did not forget to tell a good story. And I had a lot of fun reading and learning.

Winner: McDonald's. Everything a leading brand print needs: iconic, category relevant and most importantly - braveness - I really like the minimalism that in an elegantly way "kills" the competitors and actually eliminates them and in one print... one napkin with minimal ink... keeps McDonald's an iconic brand that doesn't have to say much.

Runner up: Burger King. Although the visual of the "smeared lights" and it seems as if there have been some in the past two years, the art director execution of Burger King's colours is a winner. The simplicity wins.

Winner: KFC. Another case of a winning agenda - a brand that is connected to the target audience and could simply offer them varied products and innovative menus, but chose another way to encourage better way to learning, and for free! It is charming that it is relevant and most importantly there is a simple idea that can be described in a sentence and sold in 30 seconds. Very nice.

Runner up: Delta. I have always liked content, but we are flooded with bits of content, which are not very interesting, not in this case - beyond the fact that the content is presented in a vertical format to a video-consuming platform, it is also fascinating seeing various life forms that break the cliche of life in New York and appeal to the target audience in a fascinating and interesting way.
Eran Nir is the chief creative officer at GITAM BBDO Israel.

With over 15 years of industry experience under his belt, Eran has worked with some of the most famous global brands as: Unilever, P&G, BMW, Ford, Mazda, Audi, Seat, Orange, Carlsberg and many more.

He has also won several national and international awards including:
Cannes Lions, D&AD, Clio, One Show, New York Festivals, Effie, Fab, Epica, Cresta, Golden Drum and the local Cactus award.

Eran also judged some major advertising award worldwide like the Eurobest, NYF, Webby and the OneShow and this year he will part of the executive Jury of the 26th GoldenDrum and also on the 4th edition of Lisbon International Advertising Festival

Prior to joining GITAM BBDO, Eran worked in ACW Grey Tel Aviv and Saatchi & Saatchi Israel. In year 2012, Eran won 5 Gold Cannes Lions and a special prize from the UN, for one of the most important projects of his career – the "Blood Relations", mutual blood bank of Israeli and Palestinians, this year he ranked as Israel's #1 most awarded Creative Director (and #100 in the world) by PIAF.

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