Despite the prominence of Twitter in Saudi Arabia, not all media planners are aware of the power of its audience. So, how do you get the attention of these people? To solve this problem, Geometry went to Dubai's Media City and paid a visit to the GBS Building - home to a number of MENA advertising and media agencies including radio network ARN and Publicis Media's agencies. There, the agency reached executives when they least expected it - on their way to work. Twitter and Geometry hijacked the GBS Building's elevator and connected each agency's floor button to their clients' Twitterspheres. These interactive screens displayed real-time engagement and insight into these audiences.
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