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Seen and noted

balagan: The 'Brand Mascot Got Lost'

 PRINT   ISRAEL    August 20, 2019 19:36 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FAug%2Ftn_108258_1566209641_Summer2019-eng1.jpg&width=200Short Explanation: Balagan is the most common play park for kids in Israel.
The translation of the word Balagan is messy. Because of the 'mess' The brand mascot- dinosaur 'Dino' got lost from the logo and the Kids all over the country
were supposed to find him in the Ads campaign.
Agency: Addict, Israel


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