Helping Kiwi smokers quit for their petâs sake"
"Your best mate will follow you anywhere, but if you're a smoker, where are you really leading them?
The full-length film, launched on The Project and followed up through digital and social channels, is supported by teaser videos and targeted messaging. Each part of the campaign leads viewers to the Quitline website to learn more â and ultimately sign up to quit for their pet's sake."
Agency: YoungShand
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