In celebration of Pride, Mercedes Benz Canada released a short video series that features members of the community sharing their stories of love and acceptance. In a celebration of diversity, the six colours of the Pride Flag were mirrored in six Mercedes. The work was directed by Bob Purman from Sequoia Content, his second round collaborating with the brand and Publicis Emil. Over 19 people were interviewed in two days, and each shared their connection to one colour of the flag in particular, and each with a unique story. Though the original plan was to interview just six people, the amount of people who were willing and excited to come forward with their experiences tripled that number.
VIEW THE BLUE SPOT VIEW THE RED SPOT VIEW THE ORANGE SPOT VIEW THE YELLOW SPOT VIEW THE GREEN SPOT VIEW THE PURPLE SPOT
