Maurten is a Swedish sports nutrition brand that is officially used by some of the world's leading endurance athletes - such as Mo Farah, Eliud Kipchoge, Mary Keitany and Jan Frodeno. But even more are those who use Maurten unofficially, elite athletes sponsored by larger competitors in the category. To make life easier for them, Akestam Holst created Maurten Unofficial, an incognito product range with no logos or anything that reveals who the content comes from, and therefore allows elite athletes sponsored by other brands to continue using Maurten - without risking anything.
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