"Stream and Tough Guy" is a brand new Creative Shop out of Lisbon, Portugal. To launch the agency, Joao Ribeiro (Managing Partner) went as a contestant on the TV Show "The Price is Right", the most watched late afternoon show in Portugal, in an effort to get on brand's radars. How? Well, there's a very well known segment on the show where contestants get to send their best regards to friends and family who might be watching. So, unbeknownst to the show's production, Joao sent his best not to people he knows but to people he wants to meet (Marketing Leads for big brands).
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