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Seen and noted

Ford Ecosport: No Squeak Broadcast

 WEB FILM & OUTDOOR   BRAZIL    August 24, 2019 21:06 presents EcoSport's electronic stability control, broadcasting the first basketball game without shoe squeaking. If you are a fan of basketball, you know that it doesn't matter who is playing, or where a team is playing; you will hear shoes squeaking on the court. And if you are not a fan, you probably know that too. That's how much that sound is linked to the sport, especially in games broadcast on TV. To present the new EcoSport’s AdvanceTrac and its Electronic Stability Control technology that helps to prevent skidding on the streets, Ford Brazil had an insight that changed what the fan of basketball usually hears at all games: the sound of shoes squeaking on the court.
Agency: GTB, Brazil


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