Mars Wrigley UK has launched a new advertising campaign for M&M's Bars - the latest extension to the M&M's brand. The digital campaign, backed by a 1.4 million Euro, media spend, follows on from a stream of best in class digital launches from the brand. The campaign, which sees a suite of over 50 new digital assets all featuring the M&M's characters comically stuck in a chocolate bar, launches alongside the return of the brand's celebrated Super Bowl advert 'Bad Passengers' - created by BBDO New York. The campaign will be unmissable across social media and digital out of home - supported by influencer campaigns and a brand partnership with LADbible - and is expected to achieve a total of 466 million impressions
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