BACARDI has launched the new 'Sound of Rum' campaign featuring five top bartenders from around the world. Debuting an epic new video and track, the 'Sound of Rum' mixes the irresistibly uplifting vibe of the rum brand's Caribbean heritage with the audible rhythm of cocktail-making. Celebrating the sounds that make you want to move and shining a spotlight on local bartending talent, the components of the track have all been recorded from the sounds of the ingredients and tools used to prepare BACARDI cocktails.
Agency: AMV BBDO, London
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