TVCANADASeptember 14, 2019 12:00 (Edited: February 17, 2023 04:19)
When Your Neighbourhood Credit Union (YNCU) merged with Community First, the result was a 1.7 billion dollar credit union in need of a complete strategic and creative overhaul, from organizational change management (OCM) to an entirely new brand. Enter Dead Famous. We broke through the "animated slideshow as video" standard set by many Canadian credit unions, and stretched a small video budget as far as it could possibly go. In this particular case, we provided all creative, planning, production and post on a number of high-value spots over a grueling 4-day shoot - ushering yet another credit union into the big leagues of financial advertising.
When Your Neighbourhood Credit Union (YNCU) merged with Community First, the result was a 1.7 billion dollar credit union in need of a complete strategic and creative overhaul, from organizational change management (OCM) to an entirely new brand. Enter Dead Famous. We broke through the "animated slideshow as video" standard set by many Canadian credit unions, and stretched a small video budget as far as it could possibly go. In this particular case, we provided all creative, planning, production and post on a number of high-value spots over a grueling 4-day shoot - ushering yet another credit union into the big leagues of financial advertising.
