Change Serviceplan Poland beat 12 other agencies to win a brief from G2A.COM for an ad that encapsulates the motto of the popular marketplace for gamers: "You Lose When You Overpay". The VFX-laden advert was shot at Nu Boyana studios in Bulgaria, and stylishly directed by Szymon Pawlik out of production company Neverest. Released online in Poland as well as the Netherlands, France and UK, the spot for G2A.COM merges fantasy with reality, with the online gaming world infiltrating every day scenarios of gamers.
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