Over 3.1 million Australians take prescription opioids yearly. Often used to manage injury-related pain, many users are unaware of the risks associated with this highly addictive drug. But with physical dependency beginning after just five days, many descend into a destructive cycle of opioid addiction without even knowing why. Showpony advertising, created this press ad to reflect that disturbing journey from pain management through to full-blown, emotionally fuelled addiction. No small challenge for a static, single colour, copy only execution.
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