Heartburn and indigestion relief brand Gaviscon has unveiled its tongue-in-cheek innovation hub, Night Labs - the focus of a new marketing campaign aimed primarily at people in their twenties. It is the latest execution under Gaviscon's 'Go On' brand platform, which aims to facilitate good times by helping this experience-loving audience to literally 'go on' - without their fun being tarnished by heartburn and indigestion. Created by Havas, London, Night Labs concocts hilariously over-the-top solutions to common heartburn triggers such as fatty foods and eating too fast.
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