Steve's Ice Cream, the ice cream brand that invented the artisanal ice cream movement with their creative flavor combinations, recently debuted an interactive campaign that aimed to not only re-launch the brand but also remind consumers of their artful history. Over the past decade, the brand had built a passionate fan base that was sad to see the brand fall dormant in recent years, so with this relaunch, Steve's wanted to inspire creativity by building crave-worthy product experiences that challenge convention. Steve's Ice Cream tapped Forsman & Bodenfors New York to develop more than an advertising campaign that talked about creativity.
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