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Seen and noted

Nissan Juke: Taking Over The Frankfurt Motorshow

 WEB FILM   FRANCE    September 21, 2019 09:48
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F659a9_0003.png&width=200The New Nissan Juke was launched a week before the Frankfurt motor show 2019 - a busy time in automotive communication. Nissan was not attending the show but still wanted to make headlines. What seemed to be a problem turned out to be a great opportunity for this important launch. Nissan Juke hijacked the Frankfurt motor show by creating its own exclusive show in Francfort; a small town in the South-West of France. Juke owners and journalists were invited to The Nissan Francfort Motor Show where a film of the event was shot and broadcast almost live on social media.
Agency: TBWA/NissanUnited

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