The New Nissan Juke was launched a week before the Frankfurt motor show 2019 - a busy time in automotive communication. Nissan was not attending the show but still wanted to make headlines. What seemed to be a problem turned out to be a great opportunity for this important launch. Nissan Juke hijacked the Frankfurt motor show by creating its own exclusive show in Francfort; a small town in the South-West of France. Juke owners and journalists were invited to The Nissan Francfort Motor Show where a film of the event was shot and broadcast almost live on social media.
Agency: TBWA/NissanUnited
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