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Seen and noted

O2: #BeTheArmour

 TV   UK    September 22, 2019 21:26
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb1762_0001.png&width=200Righteousness. Heroic courage. Compassion. Respect. Honesty. Honour. Loyalty. Self-control. These are the tenets of Bushido, the warrior code that informed the samurai way of life. It's also a code that Eddie Jones, the England team manager, who also happens to be half-Japanese, uses to lead the team. And for mobile provider O2, it's a set of values that informs their new campaign that champions the England rugby team in their endeavours in this year's world cup. Devised by agency VCCP, the campaign rallies English rugby fans behind the team with the call to action #BeTheArmour.


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